Paid the Cost | Season 4 Episode 7 | Xander Nicolai

November 30, 2022

Xander is a Kansas City native with a background in fashion photography with plenty of stories to tell about it. His life’s journey lead him to California where he almost moved to the southern part of the state but, just as he was about to get comfortable his cousin called and asked him to check out Santa Cruz. During the pandemic Xander and his cousin had a major shake up which eventually shot him into the BBQ world. He now owns and operates KC CRUZ BBQ located inside of Zayante Market in Zayante and was named “the best bbq in the tri counties” by edible Monterey magazine.

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